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Zynga Launches ‘Harry Potter: Puzzles & Spells’ Game


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San Francisco-based mobile game developer Zynga on Wednesday launched Harry Potter: Puzzles & Spells, its latest match-3 puzzle game.

Licensed by Warner Bros. Interactive and published under its Portkey Games label, the game invites players into the magic of J.K. Rowling’s Harry Potter as they follow his journey through the wizarding world. Along the way, there will be colorful puzzles to solve, iconic narrative arcs on the Hogwarts Express, appearances from Hagrid’s magical creatures and familiar characters, such as Hermoine, performing powerful spells.

“When the Harry Potter series first came to theaters, it was one of those rare moments when everyone was reading the same book, talking about the same film and coming together around a shared experience,” said Yaron Leyvand, senior vp of  games at Zynga. “Harry Potter: Puzzles & Spells honors fans’ connection to the series with a mobile game infused with the standout moments and delightful Wizarding World flourishes that have captivated a global following. The feedback from soft-launch has been outstanding, and we can’t wait for fans around the world to play.”

Players gain experience points and earn new spells as they progress through the game and complete daily events that reference popular moments from the original story. The game will also feature the soundtrack and voiceover recordings from the film series.

Bernard Kim, president of publishing at Zynga, said, “Mobile games have never been more popular or more important to people than they are right now. People are playing games for entertainment, relaxation and as an accessible source of comfort and connection. With Harry Potter: Puzzles & Spells fans will immerse themselves in the magic, puzzles and wonder of the series and create Clubs to collaborate and connect with others fans of the Wizarding World.”

Zynga has partnered with musician Zayn Malik for the launch. Malik, who was given early access to the game, shared in a statement, “It’s a bit different to normal puzzle games, there’s all kinds of different things popping up at you at different times. You get to pick which wand you want as well, which I always thought was really cool.”

Other Harry Potter-themed mobile games in the marketplace include Jam City’s role-playing fantasy game Harry Potter: Hogwarts Mystery; while earlier this month Warner Bros. Games unveiled Hogwarts Legacy, coming to next-gen and current-gen consoles in 2021.

Founded in 2007, Zynga is known for franchises including Words With FriendsEmpires & Puzzles, Merge Dragons! and Zynga Poker. In addition to its U.S. headquarters, the developer maintains locations in Canada, U.K., Ireland, India, Turkey and Finland.

Harry Potter: Puzzles & Spells is available for iOs and Android devices, as well as Amazon Kindle and Facebook. View a trailer below.

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